Environmental Entrepreneurs:

A Green School Brazil Educational Project
for Passa Quatro

Sustainable Purpose: Building Our Future in the Mantiqueira Mountains.

Slide 1: Environmental Entrepreneurs

Subtitle: A Green School Brazil Project
Slogan: Sustainable Purpose: Building Our Future in the Mantiqueira Mountains.

Slide 2: Our North Star – Course Vision & Mission

Content
- Vision: “To cultivate a new generation of entrepreneurs in Passa Quatro who are empowered to build prosperous, purposeful, and environmentally sustainable ventures within their local community. We aim to shift the paradigm from seeking opportunities elsewhere to creating them right here in our region, leveraging the unique natural and cultural wealth of the Mantiqueira Mountains.”
- Mission: “To identify and nurture senior school learners with high potential, guiding them through a hands-on journey of entrepreneurial discovery. This course will equip them with the mindset, skills, and network to transform local challenges into viable business opportunities, with a constant focus on community well-being, environmental stewardship, and collaborative leadership.”

Slide 3: Who We’re Looking For: Future Leaders

Content:
- Target Audience: Senior school learners (ages 17-18) from the Passa Quatro region.
- Key Qualities: Curiosity, creativity, collaborative spirit, passion for community and environment.

Slide 4: Finding the “Out-of-the-Box” Thinkers: Selection Process

Beyond Grades: Our Merit-Based Selection Process

Content: “This is not about grades, but about potential. The selection process is designed to identify ‘out-of-the-box’ thinkers.”
- Phase 1: Application & Creative Challenge
  - Application Form: Focuses on connection to region, perceived problems and opportunities, and passions.
  - Creative Challenge: Short (2-3 min) video/visual presentation responding to “Identify one thing in our community you’d like to improve and creatively explain a small way you could start solving it.” (Assesses problem identification, creativity, communication.)

Slide 5: Selection Process (Collaborative Minds)

Content:
- Phase 2: Collaborative Problem-Solving Workshop
  - Half-day workshop for shortlisted candidates.
  - Work in small groups on a real-world local challenge, observed by facilitators. (Assesses teamwork, logical thinking, innovation, leadership potential.)
- Phase 3: Final Selection
  - Based on the application, the creative challenge, and workshop performance.

Slide 6: Course Overview: Structure & Duration

Your Entrepreneurial Journey

Content:
- Duration: 6 Months
- Format: One weekly 3-hour meeting (classroom workshop, guest speaker, field project work).
- Core Methodologies: Project-based learning, peer-to-peer mentoring, design thinking, continuous integration of tools with an emphasis on AI tools.

Slide 7: Month 1: The Entrepreneurial Mindset & Our Local Ecosystem

MONTH 1: Seeing with New Eyes

Theme: The Entrepreneurial Mindset & Our Local Ecosystem
Learning Objectives: Sustainable/purpose-driven entrepreneurship, identifying Mantiqueira’s assets, growth mindset.
Key Activities:
- “Asset Mapping”: Guided exploration of local resources.
- Guest Speaker Series: Local entrepreneurs, environmentalists, community leaders.
- AI Tools Workshop 1: Intro to AI for research, brainstorming, productivity.

Slide 8: Month 2: Identifying Opportunities with Purpose

MONTH 2: From Problems to Possibilities

Theme: Identifying Opportunities with Purpose
Learning Objectives: Systematically identify needs, conduct market research, define problem statements.
Key Activities:
- Community “Safari”: Interviewing residents, business owners, tourists.
- Focus Area Deep Dive: Researching ecotourism, sustainable agriculture, reforestation, circular economy, digital tourism.
- AI Tools Workshop 2: AI for market analysis, sentiment analysis, trend identification.
- Project: “Opportunity Pitch” based on validated problem.

Slide 9: Month 3: Designing the Sustainable Venture

MONTH 3: Building the Blueprint

Theme: Designing the Sustainable Venture
Learning Objectives: Sustainable business models, lean business plan, value proposition, startup finance, impact measurement.
Key Activities:
- Business Model Canvas Workshop.
- “Finance for Founders” workshop.
- AI Tools Workshop 3: AI for drafting business plans, financial projections, marketing copy.

Slide 10: Month 4: Leadership, Networking & Building Alliances

MONTH 4: We Are Stronger Together

Theme: Leadership, Networking & Building Alliances
Learning Objectives: Leadership as influence/collaboration, networking/communication skills, building strategic partnerships.
Key Activities:
- “The Art of the Ask”: Role-playing.
- Organized Networking Event: Students host for local business community.
- The Mentorship Network Inception: Formalizing peer-to-peer support.

Slide 11: Month 5: From Idea to Action: Prototyping & Pitching

MONTH 5: Making It Real

Theme: From Idea to Action: Prototyping & Pitching
Learning Objectives: Develop MVP, gather feedback/iterate, craft/deliver persuasive pitch.
Key Activities:
- Prototyping Lab: Hands-on session for MVP creation.
- Feedback Fair: Students present prototypes for feedback.
- Pitching Masterclass: Storytelling, structuring, public speaking.
- AI Tools Workshop 4: AI for pitch decks and presentation practice.

Slide 12: Month 6: The Launchpad & Lifelong Collaboration

MONTH 6: The Journey Begins

Theme: The Launchpad & Lifelong Collaboration
Learning Objectives: Present polished concept, understand next launch steps, solidify mentorship network.
Key Activities:
- “Environmental Entrepreneurs Showcase”: Final pitch to panel of community leaders, business owners, potential investors.
- “Next Steps” Roundtable: Company registration, funding, marketing.
- Mentorship Network Pledge: Formalising commitment for ongoing support.

Slide 13: Are You Ready to Plant the Future?

Content: Call to action for interested students to learn more or apply.
Contact Information: Please use the GreenSchoolBrazil.com application form

Green School

Let the environment lead